B2B Marketer Header

Tag:SMS Marketing

SMS marketing surges in the Americas as global adoption declines

SMS adoption in the Americas has surged by 42%, while global usage has dropped. Dotdigital’s latest report explores how SMS is driving engagement and revenue.

Latest news

Lumen Technologies streamlines B2B content production with Adobe GenStudio

Announced by Adobe this week, the move sees Lumen using generative AI to accelerate campaign delivery and enhance relevance across its B2B buyer journeys.
- Advertisement -spot_imgspot_img

B2B embraces influencer marketing as 82% tap creators

A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies

Littlefield named among top B2B agencies

The triple recognition signals a significant leap for Littlefield, which had previously ranked among the Top 40 agencies in 2022 and 2023.

Must read

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.