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B2B Marketer
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Skill Gaps
B2B marketing news
Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills
Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
The Editor
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July 18, 2024
B2B marketing news
Biggest Skills Gaps in B2B Marketing and Sales Revealed
A recent industry survey has identified significant skills gaps in the B2B marketing and sales sector.
The Editor
-
July 2, 2024
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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