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Tag:Skill Gaps

Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills

Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.

Biggest Skills Gaps in B2B Marketing and Sales Revealed

A recent industry survey has identified significant skills gaps in the B2B marketing and sales sector.

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7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

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7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.