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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Skill Gaps
Industry updates
Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills
Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
The Editor
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July 18, 2024
Industry updates
Biggest Skills Gaps in B2B Marketing and Sales Revealed
A recent industry survey has identified significant skills gaps in the B2B marketing and sales sector.
The Editor
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July 2, 2024
Latest news
Features
June 3, 2025
The overlooked power of micro-personalisation in ABM campaigns
This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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B2B marketing news
June 3, 2025
LinkedIn deepens insights with analytics upgrade
LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...
B2B marketing news
June 2, 2025
Havas boosts B2B presence with Ireland expansion
Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency...
Must read
Features
June 3, 2025
The overlooked power of micro-personalisation in ABM campaigns
This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features
June 2, 2025
Is ABM replacing traditional B2B lead generation?
In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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