B2B Marketer Header

Tag:SAP Emarsys

Nearly Half of UK Marketers Could Adopt ‘Surge Pricing’ in Future

Nearly half of UK marketers (47%) are considering implementing 'surge pricing' in the future.

Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey

Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.

Latest news

B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes
- Advertisement -spot_imgspot_img

Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.

TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...