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Regulation
B2B marketing news
New tool to help UK organisations comply with direct marketing laws
A free online tool has been launched to help UK organisations navigate direct marketing laws, ensuring compliance with PECR and UK GDPR.
The Editor
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February 5, 2025
Regulation and compliance
Financial Sector Alert: Digital Operational Resilience Act (DORA) Mandates Immediate Action
The financial sector faces a critical juncture as the Digital Operational Resilience Act (DORA) comes into effect.
The Editor
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February 12, 2024
Regulation and compliance
US President Introduces Executive Order to Set AI Standards
Unveiling the impact of the US AI Executive Order on B2B marketing ethics and practices.
The Editor
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November 7, 2023
Regulation and compliance
International AI Safety Summit Convenes to Address Responsible Innovation
International cooperation is spotlighting the need for ethical AI strategies focused on safety, transparency and shared values.
The Editor
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November 2, 2023
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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