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Regulation
B2B marketing news
New tool to help UK organisations comply with direct marketing laws
A free online tool has been launched to help UK organisations navigate direct marketing laws, ensuring compliance with PECR and UK GDPR.
The Editor
-
February 5, 2025
B2B marketing news
Financial Sector Alert: Digital Operational Resilience Act (DORA) Mandates Immediate Action
The financial sector faces a critical juncture as the Digital Operational Resilience Act (DORA) comes into effect.
The Editor
-
February 12, 2024
B2B marketing news
US President Introduces Executive Order to Set AI Standards
Unveiling the impact of the US AI Executive Order on B2B marketing ethics and practices.
The Editor
-
November 7, 2023
B2B marketing news
International AI Safety Summit Convenes to Address Responsible Innovation
International cooperation is spotlighting the need for ethical AI strategies focused on safety, transparency and shared values.
The Editor
-
November 2, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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