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Tag:
Programmatic Advertising
Industry updates
The Transformation of Advertising: AI’s Role in Programmatic Marketing
The advertising landscape has undergone a substantial shift due to technological advancements, particularly in the realm of Artificial Intelligence (AI). This change is most...
The Editor
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November 21, 2023
Industry updates
MiQ Enhances Digital Advertising Sphere with Strategic Acquisition of Grasp
Explore MiQ's strategic acquisition of Grasp, revolutionizing digital advertising with cutting-edge media governance technology.
The Editor
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November 13, 2023
Tools, software and services
Google Adapts Sales Strategies to Focus on B2B Marketing
Unveiling Google's new sales approach and the rise of Performance Max in B2B marketing.
The Editor
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November 2, 2023
Regulation and compliance
B2B Marketing Professionals Urged to Address the Environmental Impact of Programmatic Advertising
Dive into sustainable B2B programmatic advertising. Learn how to reduce digital carbon footprints with expert insights from Crimtan.
The Editor
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August 24, 2023
Latest news
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
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B2B marketing news
June 11, 2025
LinkedIn unveils new influencer marketing guide for B2B brands
LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
B2B marketing news
June 10, 2025
Expandi and Kompass join forces on B2B marketing and sales tech
Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at...
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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