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B2B Marketer
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Tag:
Programmatic Advertising
Industry updates
The Transformation of Advertising: AI’s Role in Programmatic Marketing
The advertising landscape has undergone a substantial shift due to technological advancements, particularly in the realm of Artificial Intelligence (AI). This change is most...
The Editor
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November 21, 2023
Industry updates
MiQ Enhances Digital Advertising Sphere with Strategic Acquisition of Grasp
Explore MiQ's strategic acquisition of Grasp, revolutionizing digital advertising with cutting-edge media governance technology.
The Editor
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November 13, 2023
Tools, software and services
Google Adapts Sales Strategies to Focus on B2B Marketing
Unveiling Google's new sales approach and the rise of Performance Max in B2B marketing.
The Editor
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November 2, 2023
Regulation and compliance
B2B Marketing Professionals Urged to Address the Environmental Impact of Programmatic Advertising
Dive into sustainable B2B programmatic advertising. Learn how to reduce digital carbon footprints with expert insights from Crimtan.
The Editor
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August 24, 2023
Latest news
B2B marketing news
June 10, 2025
Expandi and Kompass join forces on B2B marketing and sales tech
Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at...
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Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features
June 9, 2025
Refining ABM tactics: What high-growth B2B brands are doing differently in 2025
As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
Must read
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features
June 9, 2025
Refining ABM tactics: What high-growth B2B brands are doing differently in 2025
As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
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