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Tag:
Programmatic Advertising
Industry updates
The Transformation of Advertising: AI’s Role in Programmatic Marketing
The advertising landscape has undergone a substantial shift due to technological advancements, particularly in the realm of Artificial Intelligence (AI). This change is most...
The Editor
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November 21, 2023
Industry updates
MiQ Enhances Digital Advertising Sphere with Strategic Acquisition of Grasp
Explore MiQ's strategic acquisition of Grasp, revolutionizing digital advertising with cutting-edge media governance technology.
The Editor
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November 13, 2023
Tools, software and services
Google Adapts Sales Strategies to Focus on B2B Marketing
Unveiling Google's new sales approach and the rise of Performance Max in B2B marketing.
The Editor
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November 2, 2023
Regulation and compliance
B2B Marketing Professionals Urged to Address the Environmental Impact of Programmatic Advertising
Dive into sustainable B2B programmatic advertising. Learn how to reduce digital carbon footprints with expert insights from Crimtan.
The Editor
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August 24, 2023
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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