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Podcast
B2B marketing news
Goldcast unveils Recording Studio to streamline B2B video and podcast production
B2B video content platform Goldcast has launched Recording Studio, a new solution designed to simplify the creation and distribution of branded video and podcast...
The Editor
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April 23, 2025
Marketing strategies
Podcast advertising overtakes traditional channels for brand discovery
Podcasts have become a prominent channel for brand discovery, surpassing TV, radio, and even social media.
The Editor
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November 25, 2024
Latest news
B2B marketing news
May 14, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
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Features
May 13, 2025
The evolution of hyperpersonalisation: three ways to better use AI tools
The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up.
B2B marketing news
May 13, 2025
Siemens to acquire Wevolver in bid to expand engineering reach and boost DSI capabilities
Siemens Digital Industries Software has announced a deal to acquire engineering platform Wevolver, in a move designed to expand...
Must read
Features
May 13, 2025
The evolution of hyperpersonalisation: three ways to better use AI tools
The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up.
Features
May 12, 2025
The top AI-powered MarTech solutions for B2B marketers in 2025
With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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