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Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.

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ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity in marketing. OpenAI’s ChatGPT, used by around 700 million people...
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10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.

Must read

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.