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Networking drives purpose of B2B events, survey finds

A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.

Enterprise Networking Market to Reach $175.2 Billion by 2029

The Enterprise Networking market is set to experience significant growth, according to a new report.

Martechfest 2023 Offers Complimentary Passes to Select Brand Marketers

Martechfest offers limited complimentary passes to qualifying brand marketers. The inaugural global marketing tech conference takes place September 6-8 in Utrecht, Netherlands. Sessions cover email, AI, attribution and more. Free tickets provide insights to drive success.

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Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
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Markifact unveils no-code AI platform for marketing automation

Since its beta release, over 1,000 marketers have adopted the tool to automate tasks such as generating Google Ads slide decks and producing Meta ad creatives.

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...

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How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?