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B2B Marketer
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B2B Marketer
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Meta
B2B marketing news
Instagram doubles down on Reels as B2B marketers eye shifts in creator economy
As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
James Groves
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March 27, 2025
Regulation and compliance
EU Launches Probes into Apple, Google, and Meta for Potential Breaches of Digital Markets Act
The EU has initiated investigations into tech giants Apple, Google, and Meta Platforms.
The Editor
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March 27, 2024
Regulation and compliance
UK Competition Authority Ensures Fair Play: Amazon and Meta Commit to Equitable Market Practices
CMA announces latest move to level the playing field in digital markets with Amazon and Meta's new fair practice commitments.
The Editor
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November 9, 2023
Tools, software and services
Meta Unveils New AI Features Across Its App Suite
Explore Meta's groundbreaking AI features, enhancing creativity and communication across its app suite. Dive into the future of digital interaction.
The Editor
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September 28, 2023
Tools, software and services
Meta, Microsoft, and Alphabet’s Q2 2023 Earnings: A Mixed Bag for Digital Ad Revenues
The second quarter of 2023 bore witness to mixed outcomes in digital ad revenues for the tech giants. Meta emerged as the winner with...
The Editor
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July 31, 2023
Tools, software and services
Facebook’s LLama 2 Promises More Efficient AI for Marketers
Facebook's LLama 2 NLP framework optimizes AI efficiency for B2B marketing applications through sparse attention, mixed precision training and more.
The Editor
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July 20, 2023
Latest news
B2B marketing news
June 6, 2025
Specificity “guarantees” B2B leads with bold lead gen programme
Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
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B2B marketing news
June 5, 2025
Marketbridge named top B2B agency in new report
Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...
B2B marketing news
June 4, 2025
Multichannel outreach delivers ‘majority’ of B2B results
Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...
Must read
Features
June 4, 2025
How to convert anonymous website traffic into B2B leads
By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features
June 3, 2025
The overlooked power of micro-personalisation in ABM campaigns
This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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