LexisNexis report finds small law firms shifting their growth strategies towards organic expansion and client retention, while emphasizing investment in marketing and business development over technology adoption.
A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.