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Leadership
B2B marketing news
Unmasking Leaders Workshop: Unlock Your Leadership Potential
Leadership expert Gavin Bryce has announced the return of the second Unmasking Leaders Workshop of 2024.
The Editor
-
March 28, 2024
B2B marketing news
Integrating Marketing and Communications: Insights from Muck Rack’s 2024 Leadership Survey
Explore key B2B marketing and communications trends from Muck Rack's 2024 survey, highlighting evolving leadership roles and strategies.
The Editor
-
December 7, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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