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Tag:Influencer Marketing

B2B marketing news

B2B embraces influencer marketing as 82% tap creators

A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
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B2B marketing news

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
The Editor -
Marketing strategies

TikTok’s most influential financial creators revealed

A study has revealed Erika Kullberg as the most influential financial creator on TikTok.
The Editor -
Marketing strategies

The Rising Impact Of Influencer Marketing

The public relations market is poised for growth, with projections indicating an increase to $114.1 billion in 2024.
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B2B marketing news

User-Generated Content Platform Market Set to Reach USD $71.3 Billion by 2032

The global market for user-generated content (UGC) platforms is expected to grow in the coming years.
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Industry updates

Emerging Trends in Influencer Marketing: Report Highlights Next Generation of Influence

A new report sheds light on the evolving influencer landscape, outlining five key trends.
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B2B marketing news

South Korea’s Influencer Marketing Platform Market Set for Strong Growth

South Korea's influencer marketing platform market is set to experience substantial growth.
The Editor -
Marketing strategies

Rise of the Everyday Influencer: Building Authentic Connections in B2B Marketing

The dynamics of influence in the marketing world have undergone a significant transformation...
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B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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