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Tag:Greenwashing

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.

Bank.Green Unveils Climate Performance Rankings for UK Banks

Bank Green launched a climate performance ranking of 103 major banking institutions in the UK.

2024: The End of Greenwashing in Business and Marketing?

Discover key business and marketing trends for 2024, including the decline of greenwashing, the evolution of AI, and major shifts in social media engagement.

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Littlefield named among top B2B agencies

The triple recognition signals a significant leap for Littlefield, which had previously ranked among the Top 40 agencies in 2022 and 2023.
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B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

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7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.