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Tag:Greenwashing

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.

Bank.Green Unveils Climate Performance Rankings for UK Banks

Bank Green launched a climate performance ranking of 103 major banking institutions in the UK.

2024: The End of Greenwashing in Business and Marketing?

Discover key business and marketing trends for 2024, including the decline of greenwashing, the evolution of AI, and major shifts in social media engagement.

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Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing...
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Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate...

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

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5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.