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Tag:
Greenwashing
B2B marketing news
UK marketers urge global standards to prevent greenwashing risks
Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.
The Editor
-
November 13, 2024
B2B marketing news
Bank.Green Unveils Climate Performance Rankings for UK Banks
Bank Green launched a climate performance ranking of 103 major banking institutions in the UK.
The Editor
-
April 24, 2024
B2B marketing news
2024: The End of Greenwashing in Business and Marketing?
Discover key business and marketing trends for 2024, including the decline of greenwashing, the evolution of AI, and major shifts in social media engagement.
The Editor
-
December 7, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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