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Tag:Google

Tools, software and services

Marketers Back Google’s Third-Party Cookie Extension Despite Consumer Concerns

A study highlights differing attitudes between businesses and consumers on the use of third-party cookies for online advertising.
The Editor -
Marketing strategies

SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search

A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
The Editor -
Regulation and compliance

Google loses final appeal against €2.4 billion EU antitrust fine

Google lost its final appeal against a €2.4 billion fine imposed by the European Union (EU) for anti-competitive practices.
The Editor -
B2B marketing news

UK consumers to opt-out of third-party cookies on Chrome in 2025

A significant portion of UK consumers are preparing to opt out of third-party cookies for Chrome next year.
The Editor -
Industry updates

AI and Google: Transformations in Advertising and the Coupon Industry

The ongoing antitrust trial against Google highlights the role of artificial intelligence in advertising technology.
The Editor -
Industry updates

Future of B2B Ecosystem Brightens with Continuation of Third-Party Cookies

The announcement that third-party cookies will remain in use has generated optimism in the B2B ecosystem.
The Editor -
Thought leadership

Experience, expertise, authority, trust: Taking your content to the next level

Gone are the wild west days of content marketing and SEO, with a demand for relevant, trustworthy and accurate content.
Tom Wilson -
Marketing strategies

Storyblok Anticipates Enhanced User Experience Amidst Cookie Crumble

As Google continues its removal of third-party cookies, Storyblok predicts a shift.
The Editor -
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Latest news

B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
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Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.

Must read

Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...

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