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Marketing strategies

SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search

A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
The Editor -
B2B marketing news

Survey Reveals Digital Advertising Dominance in Marketing Budgets

A recent survey by GoodFirms reveals a strong shift towards digital advertising in business marketing strategies.
The Editor -
Marketing strategies

GoodFirms Survey Reveals 87.7% of Businesses Engage in YouTube Marketing

GoodFirms has published its latest survey report to provide insights into YouTube marketing strategies.
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Tools, software and services

GoodFirms Unveils Top Remote Work Software for 2024

GoodFirms has unveiled its latest compilation of the leading remote work software for 2024.
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Latest news

Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
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B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

Must read

Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

Sales, marketing & business skills courses and training
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