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GoodFirms
Marketing strategies
SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search
A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
The Editor
-
October 18, 2024
B2B marketing news
Survey Reveals Digital Advertising Dominance in Marketing Budgets
A recent survey by GoodFirms reveals a strong shift towards digital advertising in business marketing strategies.
The Editor
-
August 26, 2024
Marketing strategies
GoodFirms Survey Reveals 87.7% of Businesses Engage in YouTube Marketing
GoodFirms has published its latest survey report to provide insights into YouTube marketing strategies.
The Editor
-
May 16, 2024
Tools, software and services
GoodFirms Unveils Top Remote Work Software for 2024
GoodFirms has unveiled its latest compilation of the leading remote work software for 2024.
The Editor
-
February 29, 2024
Latest news
B2B marketing news
June 13, 2025
Galaxi celebrates fourth anniversary following rapid B2B expansion
Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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B2B marketing news
June 12, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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