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B2B Marketer
News. Opinion, Actionable Advice
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Tag:
Go-to-Market Strategies - GTM
B2B marketing news
Demandbase launches Agentbase to accelerate B2B pipeline growth
Agentbase integrates automation and data-driven insights into account-based go-to-market (GTM) workflows.
The Editor
-
March 4, 2025
B2B marketing news
Seismic Report Highlights the Impact of AI on Sales and Revenue Growth
Discover Seismic's report on AI's impact on GTM strategies, predicting a 23% revenue boost and the future of sales enablement technology.
The Editor
-
November 8, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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