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Tag:Go-to-Market Strategies - GTM

Demandbase launches Agentbase to accelerate B2B pipeline growth

Agentbase integrates automation and data-driven insights into account-based go-to-market (GTM) workflows.

Seismic Report Highlights the Impact of AI on Sales and Revenue Growth

Discover Seismic's report on AI's impact on GTM strategies, predicting a 23% revenue boost and the future of sales enablement technology.

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Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
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How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

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How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?