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Tag:Gen Z

Industry updates

Gen Z Most Receptive to Advertising During Sporting Events, Study Reveals

Gen Z are more likely than older generations to notice and act on advertising during sporting events.
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Industry updates

Gen Z and Millennial B2B Marketers Embrace Data and New Tactics

New research reveals significant differences between Gen Z and Millennial B2B marketers and their older counterparts.
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Industry updates

Gen Z Calls for Greater Diversity and Inclusion in Marketing

Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences.
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Latest news

B2B marketing news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
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B2B marketing news

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...
B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...

Must read

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

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