B2B Marketer Header

Tag:Gen Z

Gen Z Most Receptive to Advertising During Sporting Events, Study Reveals

Gen Z are more likely than older generations to notice and act on advertising during sporting events.

Gen Z and Millennial B2B Marketers Embrace Data and New Tactics

New research reveals significant differences between Gen Z and Millennial B2B marketers and their older counterparts.

Gen Z Calls for Greater Diversity and Inclusion in Marketing

Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences.

Latest news

TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.
- Advertisement -spot_imgspot_img

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...