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Gen Z
Industry updates
Gen Z Most Receptive to Advertising During Sporting Events, Study Reveals
Gen Z are more likely than older generations to notice and act on advertising during sporting events.
The Editor
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September 5, 2024
Industry updates
Gen Z and Millennial B2B Marketers Embrace Data and New Tactics
New research reveals significant differences between Gen Z and Millennial B2B marketers and their older counterparts.
The Editor
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July 23, 2024
Industry updates
Gen Z Calls for Greater Diversity and Inclusion in Marketing
Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences.
The Editor
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July 16, 2024
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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