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Tag:Gen Z

Gen Z Most Receptive to Advertising During Sporting Events, Study Reveals

Gen Z are more likely than older generations to notice and act on advertising during sporting events.

Gen Z and Millennial B2B Marketers Embrace Data and New Tactics

New research reveals significant differences between Gen Z and Millennial B2B marketers and their older counterparts.

Gen Z Calls for Greater Diversity and Inclusion in Marketing

Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences.

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Clinch looks to unify B2B campaigns with LinkedIn integration

AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into...
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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events have reasserted themselves as a critical channel for business growth....

LinkedIn sharpens B2B campaign tracking

LinkedIn has rolled out an upgrade to its Revenue Attribution Report, offering B2B marketers greater clarity on how their...

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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.