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B2B Marketer
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B2B Marketer
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Gen Z
Industry updates
Gen Z Most Receptive to Advertising During Sporting Events, Study Reveals
Gen Z are more likely than older generations to notice and act on advertising during sporting events.
The Editor
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September 5, 2024
Industry updates
Gen Z and Millennial B2B Marketers Embrace Data and New Tactics
New research reveals significant differences between Gen Z and Millennial B2B marketers and their older counterparts.
The Editor
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July 23, 2024
Industry updates
Gen Z Calls for Greater Diversity and Inclusion in Marketing
Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences.
The Editor
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July 16, 2024
Latest news
B2B marketing news
August 26, 2025
Clinch looks to unify B2B campaigns with LinkedIn integration
AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into...
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Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events have reasserted themselves as a critical channel for business growth....
B2B marketing news
August 25, 2025
LinkedIn sharpens B2B campaign tracking
LinkedIn has rolled out an upgrade to its Revenue Attribution Report, offering B2B marketers greater clarity on how their...
Must read
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
Features
August 25, 2025
Beyond leads: How to use trade shows for brand building and partner alignment
If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
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