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Gartner
B2B marketing news
Gartner Recommends Strategies to Protect Corporate Reputation Against Generative AI Threats
Gartner, Inc. has outlined five strategic approaches for CCOs to mitigate reputational threats linked to generative AI (GenAI).
The Editor
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November 13, 2024
Latest news
B2B marketing news
May 8, 2025
New agency PRace aims to ‘shake up’ B2B marketing
Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated,...
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B2B marketing news
May 8, 2025
Acquirz marks five-year milestone with senior hire and sustained growth
Cheltenham-based B2B email marketing agency Acquirz is celebrating its fifth anniversary with the appointment of a new head of...
B2B marketing news
May 8, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
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Features
May 8, 2025
6 ways automation technologies are changing B2B marketing
No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
Features
May 8, 2025
The evolution of hyperpersonalisation: three ways to better use AI tools
The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up.
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