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Thought leadership

How to create a B2B sales funnel beyond prospecting

Master the B2B sales funnel with expert Richard Lane. Navigate its complexities and implement strategies for sustainable growth and customer alignment.
Richard Lane -
Thought leadership

Meet the new generation of B2B buyer who calls for a more personalised sales journey

How PR and marketing pros can update the journey through the B2B sales funnel for a smooth journey.
Georgia Harris -

Latest news

B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
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B2B marketing news

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.

Must read

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.

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