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B2B Marketer
News. Opinion, Actionable Advice
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European Union
Regulation and compliance
Google loses final appeal against €2.4 billion EU antitrust fine
Google lost its final appeal against a €2.4 billion fine imposed by the European Union (EU) for anti-competitive practices.
The Editor
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October 16, 2024
Latest news
Features
August 18, 2025
How to plan your entire B2B trade show campaign
A staggering 94% of marketers feel their organisations don’t effectively convert those hard-won event leads into sales.
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B2B marketing news
August 15, 2025
Multichannel outreach delivers ‘majority’ of B2B results
Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...
B2B marketing news
August 14, 2025
Specificity “guarantees” B2B leads with bold lead gen programme
Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
Must read
Features
August 18, 2025
How to plan your entire B2B trade show campaign
A staggering 94% of marketers feel their organisations don’t effectively convert those hard-won event leads into sales.
Features
August 13, 2025
10 metrics to prove trade show ROI
Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
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