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Economic Downturn Challenges Brand Leaders More than Pandemic Peak

CMOs navigate economic challenges to ensure brand resilience. Discover their strategies and investment priorities.

Service sector cost pressures continue to mount, according to CBI

CBI survey: Unchanged optimism but declining profits in service sector, with volume growth expected for business services, stable for consumer services, persistent cost and price pressures, sixth consecutive quarter of declining profitability, employment growth, cautious investment due to demand uncertainty.

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The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency...

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The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.