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Diversity
B2B marketing news
Atlanta Digital Marketing Firm Honoured for LGBTQ+ Owned Business Excellence
B. McGuire Designs, digital marketing firm based in Atlanta, has been recognised by Clutch as a top LGBT-owned company.
The Editor
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June 20, 2024
Thought leadership
Building a more diverse marketing team: The importance of upskilling
Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.
Sarah Gilchriest
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September 13, 2023
Latest news
B2B marketing news
August 21, 2025
LinkedIn deepens insights with analytics upgrade
LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...
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B2B marketing news
August 20, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
Features
August 20, 2025
5 event tactics B2B brands should borrow from B2C
For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Must read
Features
August 20, 2025
5 event tactics B2B brands should borrow from B2C
For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features
August 19, 2025
The role of events in full-funnel B2B strategy
Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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