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Tag:Digital Authenticity

Adobe and C2PA Pioneer Universal Symbol for Authentic Digital Content

Adobe and C2PA unveil a new 'icon of transparency' to validate AI-generated content. Dive in to learn more!

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B2B marketing leaders overhaul strategy amid economic pressure and AI transformation

A sweeping 96% of B2B marketing leaders are adjusting their company strategies in response to economic uncertainty, rapid AI...
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Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.

Lumitos marks 25 years with focus on AI, virtual events and data-led B2B marketing

Lumitos AG is celebrating its 25th anniversary with a renewed focus on AI-supported tools, virtual events, and multilingual digital...

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Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.