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B2B Marketer
News. Opinion, Actionable Advice
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Digital Authenticity
Regulation and compliance
Adobe and C2PA Pioneer Universal Symbol for Authentic Digital Content
Adobe and C2PA unveil a new 'icon of transparency' to validate AI-generated content. Dive in to learn more!
The Editor
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October 18, 2023
Latest news
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
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B2B marketing news
June 11, 2025
LinkedIn unveils new influencer marketing guide for B2B brands
LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
B2B marketing news
June 10, 2025
Expandi and Kompass join forces on B2B marketing and sales tech
Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at...
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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