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Tag:Data Protection

Regulation and compliance

The importance of knowing where your sensitive data is stored

For many businesses, knowing the exact location of their sensitive customer data can be a challenge.
The Editor -
Regulation and compliance

Google Settles Consumer Privacy Lawsuit, Agrees to Destroy Browsing Data

Google has agreed to destroy billions of data records to settle a consumer privacy lawsuit.
The Editor -
B2B marketing news

Google Settles $5 Billion Lawsuit Over ‘Incognito’ Mode Data Tracking

Google has agreed to a settlement in a consumer privacy lawsuit demanding at least $5 billion in damages.
The Editor -
B2B marketing news

Information commissioner fines two businesses over unlawful calls

ICO fines two businesses £180,000 for illegal marketing calls to businesses registered with the UK's "Do not call" register, while introducing video resources to help small businesses comply with marketing laws.
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Latest news

B2B marketing news

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
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Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.

Must read

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

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