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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Data Protection
Regulation and compliance
The importance of knowing where your sensitive data is stored
For many businesses, knowing the exact location of their sensitive customer data can be a challenge.
The Editor
-
September 26, 2024
Regulation and compliance
Google Settles Consumer Privacy Lawsuit, Agrees to Destroy Browsing Data
Google has agreed to destroy billions of data records to settle a consumer privacy lawsuit.
The Editor
-
April 5, 2024
B2B marketing news
Google Settles $5 Billion Lawsuit Over ‘Incognito’ Mode Data Tracking
Google has agreed to a settlement in a consumer privacy lawsuit demanding at least $5 billion in damages.
The Editor
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January 3, 2024
B2B marketing news
Information commissioner fines two businesses over unlawful calls
ICO fines two businesses £180,000 for illegal marketing calls to businesses registered with the UK's "Do not call" register, while introducing video resources to help small businesses comply with marketing laws.
The Editor
-
May 31, 2023
Latest news
B2B marketing news
June 12, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
B2B marketing news
June 11, 2025
LinkedIn unveils new influencer marketing guide for B2B brands
LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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