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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Conversion Optimisation
Case studies
How a B2B SaaS cut marketing spend and increased conversions
For B2B marketers aiming to reduce unnecessary spend while improving results, this case study highlights several key lessons.
The Editor
-
March 11, 2025
B2B marketing news
Wargaming and SplitMetrics: The Power of Seasonal Visual Optimisation
In a recent collaboration with SplitMetrics, Wargaming increased organic conversions by optimising seasonal screenshots.
The Editor
-
November 14, 2024
Features
The search armageddon: AI’s impact on SEO, conversion, and the marketing funnel
AI is transforming SEO. Explore the future of search marketing and stay ahead of the curve.
Jess Petrella
-
September 21, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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