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B2B Marketer
News. Opinion, Actionable Advice
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Competition and Markets Authority
Regulation and compliance
UK Competition Authority Ensures Fair Play: Amazon and Meta Commit to Equitable Market Practices
CMA announces latest move to level the playing field in digital markets with Amazon and Meta's new fair practice commitments.
The Editor
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November 9, 2023
Regulation and compliance
CMA Proposes Principles for Competitive AI Markets and Consumer Protection
CMA's review on foundation models emphasises responsible AI development and consumer protection.
The Editor
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September 25, 2023
Latest news
Features
April 14, 2025
How storytelling is transforming B2B branding
There’s been a shift in B2B branding. One that is impossible to ignore. One driven by something we all...
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Case studies
April 11, 2025
Lessons from BT’s B2B brand transformation
In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
B2B marketing news
April 9, 2025
Email remains widely used by B2B marketers, but ROI results ‘mixed’
Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...
Must read
Features
April 14, 2025
How storytelling is transforming B2B branding
There’s been a shift in B2B branding. One that...
Case studies
April 11, 2025
Lessons from BT’s B2B brand transformation
In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
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