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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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Features
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Reviews
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Brand Reputation
Thought leadership
Measuring the ‘halo effect’ of consumer brand campaigns on B2B sales for hybrid brands
The halo effect in marketing isn't some mystical force - it’s a very real, strategic advantage that brands can tap into.
Bernat Riera
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December 6, 2024
Regulation and compliance
Fake Online Reviews Affecting UK Businesses and Consumers
Explore the startling implications of fake reviews on UK businesses and consumers, and discover expert tips to identify and counteract this digital deceit.
The Editor
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August 30, 2023
Latest news
B2B marketing news
April 18, 2025
B2B marketers “must reinvent the value chain or risk irrelevance”
A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...
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Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...
B2B marketing news
April 17, 2025
SlashExperts launches with $2m seed round to transform peer validation in B2B sales
A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand...
Must read
Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s...
Features
April 16, 2025
How to craft a compelling brand narrative that engages B2B buyers
Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
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