Tag:Brand Reputation

Thought leadership

Measuring the ‘halo effect’ of consumer brand campaigns on B2B sales for hybrid brands

The halo effect in marketing isn't some mystical force - it’s a very real, strategic advantage that brands can tap into.

Bernat Riera - December 6, 2024

Regulation and compliance

Fake Online Reviews Affecting UK Businesses and Consumers

Explore the startling implications of fake reviews on UK businesses and consumers, and discover expert tips to identify and counteract this digital deceit.

The Editor - August 30, 2023

Latest news

B2B marketing newsJune 20, 2025

Economic uncertainty ‘tops list’ of B2B pipeline challenges

B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.

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B2B marketing newsJune 19, 2025

Trust and customer recommendations ‘top priorities’ for B2B brand growth

B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to...

B2B marketing newsJune 18, 2025

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.

Must read

FeaturesJune 18, 2025

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.