Tag:Brand Building

B2B marketing news

GWI Research Reveals Disconnect Between Marketers and Consumers on ‘Youth Appeal’

A recent study highlights a growing disparity between how marketers and consumers perceive brand identity.

The Editor - September 17, 2024

Features

How to stand out from the crowd: Five B2B marketing trends for 2024

Kiri Craig, Managing Partner at onebite, talks about give B2B marketing trends for 2024.

Kiri Craig - December 15, 2023

Latest news

FeaturesMarch 14, 2025

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

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B2B marketing newsMarch 14, 2025

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...

FeaturesMarch 13, 2025

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

Must read

FeaturesMarch 14, 2025

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

FeaturesMarch 13, 2025

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

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