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B2B marketing news
GWI Research Reveals Disconnect Between Marketers and Consumers on ‘Youth Appeal’
A recent study highlights a growing disparity between how marketers and consumers perceive brand identity.
The Editor
-
September 17, 2024
Features
How to stand out from the crowd: Five B2B marketing trends for 2024
Kiri Craig, Managing Partner at onebite, talks about give B2B marketing trends for 2024.
Kiri Craig
-
December 15, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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