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B2B marketing news
Quantity Versus Quality in Digital PR Links: Insights from Gareth Hoyle
Marketers and Digital PR professionals often debate the importance of link quality versus link quantity...
The Editor
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July 22, 2024
Features
Unlocking PR potential with SEO, backlinks, and the oldest search engine of all – the brain!
Effective B2B communications require optimizing for search engines, earning high-quality backlinks and triggering memory recall - this article shows you how to do all three.
Jamie Kightley
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September 6, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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