B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
Crimtan introduces a groundbreaking Total Media Attribution model, revolutionizing B2B marketing strategies by leveraging diverse data sources and overcoming challenges posed by evolving technology and privacy concerns.
Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.