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Tag:Attribution

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.

Transforming B2B Marketing with Advanced Attribution Techniques: Crimtan Unveils Groundbreaking Approach

Crimtan introduces a groundbreaking Total Media Attribution model, revolutionizing B2B marketing strategies by leveraging diverse data sources and overcoming challenges posed by evolving technology and privacy concerns.

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How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
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How AI is reshaping marketing automation in 2025

For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.

New agency PRace aims to ‘shake up’ B2B marketing

Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated,...

Must read

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

How AI is reshaping marketing automation in 2025

For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.