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Tag:Attribution

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.

Transforming B2B Marketing with Advanced Attribution Techniques: Crimtan Unveils Groundbreaking Approach

Crimtan introduces a groundbreaking Total Media Attribution model, revolutionizing B2B marketing strategies by leveraging diverse data sources and overcoming challenges posed by evolving technology and privacy concerns.

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Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
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LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.

Expandi and Kompass join forces on B2B marketing and sales tech

Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at...

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Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense