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Tag:Artificial Intelligence (AI)

AI drives marketing transformation: Insights from Infosys CMO Radar 2024

A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.

AI Adoption Surges as Enterprises Shift Customer Engagement Strategies

New research highlights a significant shift in how large enterprises approach customer engagement.

AI Unlimited Enters B2B Market with Acquisition of Resolve Debt Platform

AI Unlimited Group Inc. has announced its acquisition of Resolve Debt, a platform specialising in AI-driven debt collection.

Gartner Recommends Strategies to Protect Corporate Reputation Against Generative AI Threats

Gartner, Inc. has outlined five strategic approaches for CCOs to mitigate reputational threats linked to generative AI (GenAI).

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.

2025 predictions: Which trends Will have an impact next year?

As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.

Latest news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...