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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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Features
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Tag:
Artificial Intelligence (AI)
Industry updates
AI Unlimited Enters B2B Market with Acquisition of Resolve Debt Platform
AI Unlimited Group Inc. has announced its acquisition of Resolve Debt, a platform specialising in AI-driven debt collection.
The Editor
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November 18, 2024
B2B marketing news
Gartner Recommends Strategies to Protect Corporate Reputation Against Generative AI Threats
Gartner, Inc. has outlined five strategic approaches for CCOs to mitigate reputational threats linked to generative AI (GenAI).
The Editor
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November 13, 2024
Industry updates
JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions
JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
The Editor
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October 31, 2024
Thought leadership
2025 predictions: Which trends Will have an impact next year?
As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?
Brian Plackis-Cheng
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October 30, 2024
Tools, software and services
AI poses threat to graphic design jobs in marketing, survey finds
A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
The Editor
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October 28, 2024
Tools, software and services
HCLTech partners with multiverse to upskill UK employees in AI and GenAI
HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
The Editor
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October 24, 2024
Marketing strategies
SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search
A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
The Editor
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October 18, 2024
Thought leadership
Consumer experience and innovation emerge from nonconscious data lakes
Neuroscience teaches us that 95% of consumer desires are in the Nonconscious, explains Dr. A.K. Pradeep.
Dr. A. K. Pradeep
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October 17, 2024
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Latest news
B2B marketing news
July 25, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
July 24, 2025
FourthWall appoints new client lead
FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on...
B2B marketing news
July 23, 2025
Poor-quality lead data ‘still plaguing B2B marketers’
Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant,...
Must read
Features
July 23, 2025
9 traits of high-converting B2B content
While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.
Features
July 22, 2025
The rise of expert-led content: Why authenticity outperforms polish in B2B
Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.
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