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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Tag:
Artificial Intelligence (AI)
Marketing strategies
AI drives marketing transformation: Insights from Infosys CMO Radar 2024
A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.
The Editor
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November 28, 2024
Tools, software and services
AI Adoption Surges as Enterprises Shift Customer Engagement Strategies
New research highlights a significant shift in how large enterprises approach customer engagement.
The Editor
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November 22, 2024
Industry updates
AI Unlimited Enters B2B Market with Acquisition of Resolve Debt Platform
AI Unlimited Group Inc. has announced its acquisition of Resolve Debt, a platform specialising in AI-driven debt collection.
The Editor
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November 18, 2024
B2B marketing news
Gartner Recommends Strategies to Protect Corporate Reputation Against Generative AI Threats
Gartner, Inc. has outlined five strategic approaches for CCOs to mitigate reputational threats linked to generative AI (GenAI).
The Editor
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November 13, 2024
Industry updates
JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions
JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
The Editor
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October 31, 2024
Thought leadership
2025 predictions: Which trends Will have an impact next year?
As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?
Brian Plackis-Cheng
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October 30, 2024
Tools, software and services
AI poses threat to graphic design jobs in marketing, survey finds
A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
The Editor
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October 28, 2024
Tools, software and services
HCLTech partners with multiverse to upskill UK employees in AI and GenAI
HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
The Editor
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October 24, 2024
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Latest news
B2B marketing news
June 12, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
B2B marketing news
June 11, 2025
LinkedIn unveils new influencer marketing guide for B2B brands
LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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