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Tag:Artificial Intelligence (AI)

AI drives marketing transformation: Insights from Infosys CMO Radar 2024

A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.

AI Adoption Surges as Enterprises Shift Customer Engagement Strategies

New research highlights a significant shift in how large enterprises approach customer engagement.

AI Unlimited Enters B2B Market with Acquisition of Resolve Debt Platform

AI Unlimited Group Inc. has announced its acquisition of Resolve Debt, a platform specialising in AI-driven debt collection.

Gartner Recommends Strategies to Protect Corporate Reputation Against Generative AI Threats

Gartner, Inc. has outlined five strategic approaches for CCOs to mitigate reputational threats linked to generative AI (GenAI).

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.

2025 predictions: Which trends Will have an impact next year?

As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.

Latest news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.

Must read

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense