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Tag:Artificial Intelligence (AI)

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.

LinkedIn report highlights AI’s growing role in B2B sales and marketing

The report, based on insights from 1,250 sales professionals, outlines the key areas where AI is making the biggest impact and how businesses can optimise their adoption strategies.

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.

AI investment surges as B2B marketers prioritise personalisation and efficiency

A new survey by Adobe of 3,400 marketers highlights how AI is driving business growth, with 65% of senior executives identifying it as critical to success in 2025.

Demandbase launches Agentbase to accelerate B2B pipeline growth

Agentbase integrates automation and data-driven insights into account-based go-to-market (GTM) workflows.

AI automation could lead sales teams to “disengage and lose critical skills”

Gartner predicts that by 2028, 10% of sellers will use their newfound additional capacity to covertly work multiple jobs.

SalesboxAI launches AI-powered agents

SalesboxAI has introduced a new AI-powered solution designed to help B2B sales teams move beyond traditional web tracking by identifying anonymous visitors, uncovering entire...

Vidyard launches AI-powered Video Sales Agent to automate personalised outreach

Vidyard’s new AI-powered Video Sales Agent helps sales reps automate personalized video messaging, enhancing engagement and improving conversion rates.

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Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...
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How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Must read

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.