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Tag:Artificial Intelligence (AI)

How Iron Mountain’s AI chatbot integration boosted B2B lead conversion

Iron Mountain’s marketing team was generating plenty of interest and leads, but many of these leads were not being fully worked by sales.

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 

Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate workflows, generate insights, and deliver...

Xactly launches AI-powered Intelligence platform

Built on what Xactly describes as the industry’s only composable platform, the launch marks a significant step in the company’s broader ambition to integrate Agentic AI throughout the revenue lifecycle.

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.

LinkedIn report highlights AI’s growing role in B2B sales and marketing

The report, based on insights from 1,250 sales professionals, outlines the key areas where AI is making the biggest impact and how businesses can optimise their adoption strategies.

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.

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Acquirz acquires Marketscan to strengthen UK B2B data presence

Founded in 1982, Marketscan has long been a mainstay of the B2B database marketing industry, working with thousands of UK businesses over four decades.
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9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

Forrester: Most B2B buyers already have a vendor in mind before formal evaluation begins

According to the research, 92% of B2B buyers start their journey with at least one vendor in mind, and 41% already have a preferred vendor selected before any formal evaluation.

Must read

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.