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B2B Marketer
News. Opinion, Actionable Advice
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Analytics
Features
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
James Groves
-
March 14, 2025
B2B marketing news
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data shows that a small number...
The Editor
-
March 14, 2025
Features
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
James Groves
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March 13, 2025
Industry updates
IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024
IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor
-
July 1, 2024
Industry updates
Call for Speakers: Data, AI, and Analytics Conference Europe 2024
IRM UK invites speakers to participate in the Data, AI, and Analytics Conference Europe 2024.
The Editor
-
May 1, 2024
Thought leadership
GDPR and direct marketing: the rights and responsibilities as a business owner
Tim Langley shares his knowledge on GDPR and direct marketing.
Tim Langley
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January 17, 2024
Marketing strategies
New Research Highlights the Impact of Dark Social on Customer Acquisition Costs
Discover the unseen influence of Dark Social on marketing costs and strategies in our latest analysis, essential for B2B marketers.
The Editor
-
November 15, 2023
Thought leadership
Embracing Marketing Mix Modelling over touch attribution
Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.
Gary Danks
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October 18, 2023
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Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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