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Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
James Groves -
B2B marketing news

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data shows that a small number...
The Editor -
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
James Groves -
Industry updates

IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024

IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor -
Industry updates

Call for Speakers: Data, AI, and Analytics Conference Europe 2024

IRM UK invites speakers to participate in the Data, AI, and Analytics Conference Europe 2024.
The Editor -
Thought leadership

GDPR and direct marketing: the rights and responsibilities as a business owner

Tim Langley shares his knowledge on GDPR and direct marketing.
Tim Langley -
Marketing strategies

New Research Highlights the Impact of Dark Social on Customer Acquisition Costs

Discover the unseen influence of Dark Social on marketing costs and strategies in our latest analysis, essential for B2B marketers.
The Editor -
Thought leadership

Embracing Marketing Mix Modelling over touch attribution

Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.
Gary Danks -
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Latest news

B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
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B2B marketing news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.

Must read

Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

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