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Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
James Groves -
B2B marketing news

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data shows that a small number...
The Editor -
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
James Groves -
Industry updates

IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024

IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor -
Industry updates

Call for Speakers: Data, AI, and Analytics Conference Europe 2024

IRM UK invites speakers to participate in the Data, AI, and Analytics Conference Europe 2024.
The Editor -
Thought leadership

GDPR and direct marketing: the rights and responsibilities as a business owner

Tim Langley shares his knowledge on GDPR and direct marketing.
Tim Langley -
Marketing strategies

New Research Highlights the Impact of Dark Social on Customer Acquisition Costs

Discover the unseen influence of Dark Social on marketing costs and strategies in our latest analysis, essential for B2B marketers.
The Editor -
Thought leadership

Embracing Marketing Mix Modelling over touch attribution

Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.
Gary Danks -
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Latest news

B2B marketing news

Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing...
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B2B marketing news

Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate...
Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

Must read

Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.
Case studies

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.

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