A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand for peer-driven buyer validation and early-stage engagement.
Founded by Braydan Young, co-founder of Sendoso, SlashExperts connects enterprise buyers directly with existing users of a product or service, enabling peer-to-peer conversations before any formal interaction with sales teams. The platform is designed to mirror how B2B buyers increasingly gather information and form vendor preferences before entering the sales funnel.
The funding round was led by Social Leverage, with additional backing from Touring Capital, Veridical Ventures, and a group of angel investors. The investment will be used to develop new features, scale the platform’s reach, and deepen its presence in high-trust B2B categories such as SaaS, martech and complex services.
According to the company, the platform serves as a kind of “word-of-mouth engine” for top-of-funnel activity—matching in-market buyers with experienced users who can offer candid, first-hand feedback. The aim is to accelerate trust-building and reduce friction in the sales process.
SlashExperts is positioning itself as a new layer in the intent signal stack—surfacing buyer interest earlier in the journey and allowing vendors to engage prospects in more meaningful ways. The company cites research suggesting that 77% of enterprise buyers interact with non-sales personnel before contacting a vendor’s sales team, and that 81% of buyers have already made up their minds before the first sales call.
Backers say the model offers sales organisations a more efficient route to high-conversion prospects, by formalising the backchannel conversations that already shape many B2B purchasing decisions.
SlashExperts is currently focused on sectors where peer validation and trust are key to vendor selection and is already working with early clients to integrate the platform into existing sales motions.
Whether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.