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Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market...

Lesniak Swann named one of UK’s fastest-growing agencies

B2B marketing specialist Lesniak Swann has been recognised as one of the UK’s top-performing agencies in the inaugural IPA...

Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing...

Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate...

Hot Topics

Featured

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.

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Thought leadership

Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.

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News: Industry updates

News: Marketing strategies

News: Tools, software & services

News: Regulation and compliance

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
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Help for Marketers

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
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