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What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

How to build a full-funnel B2B lead generation strategy

Is it time to retire MQLs?

Why sales-marketing alignment is the key to modern lead gen

Best ABM & lead generation platforms for B2B marketers in 2025

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News: Industry updates

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.

Apollo.io bolsters leadership with new CMO and CRO

Expandi and Kompass join forces on B2B marketing and sales tech

Specificity “guarantees” B2B leads with bold lead gen programme

Marketbridge named top B2B agency in new report

News: Marketing strategies

Economic uncertainty ‘tops list’ of B2B pipeline challenges

B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.

Trust and customer recommendations ‘top priorities’ for B2B brand growth

LinkedIn unveils new influencer marketing guide for B2B brands

Huawei Summit charts B2B growth path in the AI era

Multichannel outreach delivers ‘majority’ of B2B results

News: Tools, software & services

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.

HCLSoftware launches AI-powered Unica+ platform

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn deepens insights with analytics upgrade

Rhetorik unveils AI-driven skill targeting to sharpen B2B lead generation

News: Regulation and compliance

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.

New tool to help UK organisations comply with direct marketing laws

ICO expands efforts to enforce cookie compliance across UK’s top websites

UK marketers urge global standards to prevent greenwashing risks

Google loses final appeal against €2.4 billion EU antitrust fine

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Help for Marketers

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
The Editor -
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
The Editor -
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
James Groves -
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