The company serves a diverse range of customers with very different needs, yet its marketing team had been relying on broad, one-size-fits-all campaigns.
Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.
Company: SwagMagic, a corporate gifting SaaS platform serving B2B clients with a global swag management solution.
Challenge
SwagMagic’s sales team was overwhelmed with leads of varying...
If there’s one certainty about the rise of AI in public relations, it’s that AI has the potential to split thinking in our industry, writes Jane Whitham, Director at Altitude PR.
As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.