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Case studies

Case studies

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.
The Editor -
Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
The Editor -
Case studies

How predictive analytics improved lead quality (and sales)

Company: SwagMagic, a corporate gifting SaaS platform serving B2B clients with a global swag management solution. Challenge SwagMagic’s sales team was overwhelmed with leads of varying...
The Editor -
Case studies

How a B2B SaaS cut marketing spend and increased conversions

For B2B marketers aiming to reduce unnecessary spend while improving results, this case study highlights several key lessons.
The Editor -

Thought leadership

Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.
Features

The future of B2B branding

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.
Features

Storytelling is transforming B2B branding

There’s been a shift in B2B branding. One that is impossible to ignore. One driven by something we all...
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
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Guides

Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.

Reviews

Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
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Features

The future of B2B branding

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.
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Case studies

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.
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B2B marketing news

LinkedIn expands Wire video ad placements

LinkedIn is expanding access to its Wire video advertising...
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Sales, marketing & business skills courses and training
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