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Case studies

Case studies

How a B2B SaaS cut marketing spend and increased conversions

For B2B marketers aiming to reduce unnecessary spend while improving results, this case study highlights several key lessons.
The Editor -

Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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B2B marketing news

Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.
The Editor -
Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
James Groves -
B2B marketing news

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer,...
The Editor -

Sales, marketing & business skills courses and training
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