type here...
Search
B2B Marketer Header

Case studies

Case studies

Cornerstone OnDemand’s thought leadership content strategy boosts MQLs

In seeking growth, Cornerstone faced a dual challenge: build greater brand awareness among HR professionals while dramatically increasing marketing-qualified leads (MQLs) at a lower cost.
James Groves -
Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
The Editor -
Case studies

How Iron Mountain’s AI chatbot integration boosted B2B lead conversion

Iron Mountain’s marketing team was generating plenty of interest and leads, but many of these leads were not being fully worked by sales.
The Editor -
Case studies

AI-powered personalisation transforms lead nurturing at Ingersoll Rand

The company serves a diverse range of customers with very different needs, yet its marketing team had been relying on broad, one-size-fits-all campaigns.
The Editor -
Case studies

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.
The Editor -
Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
The Editor -
Case studies

How predictive analytics improved lead quality (and sales)

Company: SwagMagic, a corporate gifting SaaS platform serving B2B clients with a global swag management solution. Challenge SwagMagic’s sales team was overwhelmed with leads of varying...
The Editor -
Case studies

How a B2B SaaS cut marketing spend and increased conversions

For B2B marketers aiming to reduce unnecessary spend while improving results, this case study highlights several key lessons.
The Editor -

Thought leadership

Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
Features

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.
Features

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.
- Advertisement -

Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
- Advertisement -

You might also likeRELATED
Recommended to you

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
James Groves -
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Michael Ryan -
B2B marketing news

Alelo launches AI tool to tackle zero-click discovery

Its 'Content Navigators' aim to help users surface relevant material from large libraries of podcasts, videos and other longform media
The Editor -

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv