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B2B marketing news

Regulation and compliance

Google loses final appeal against €2.4 billion EU antitrust fine

Google lost its final appeal against a €2.4 billion fine imposed by the European Union (EU) for anti-competitive practices.
The Editor -
Tools, software and services

ServiceNow and Zoom Announce Alliance to Boost Productivity with AI Integration

Zoom and ServiceNow revealed a strategic partnership aimed at transforming enterprise productivity.
The Editor -
B2B marketing news

UK consumers to opt-out of third-party cookies on Chrome in 2025

A significant portion of UK consumers are preparing to opt out of third-party cookies for Chrome next year.
The Editor -
B2B marketing news

Network Security Market Projected to Reach $111.0 Billion by 2029

The global network security market is set to grow, with its value expected to rise to USD 111.0 billion by 2029.
The Editor -
B2B marketing news

User-Generated Content Platform Market Set to Reach USD $71.3 Billion by 2032

The global market for user-generated content (UGC) platforms is expected to grow in the coming years.
The Editor -
Industry updates

Is York Becoming a Key Marketing Hub in Yorkshire?

Yorkshire’s marketing and SEO industry is experiencing notable growth, with increased demand for local services.
The Editor -
B2B marketing news

Geekflare Acquires QuestionDB to Enhance SEO and Digital Marketing Tools

Geekflare, a B2B publishing platform, has announced the acquisition of SEO tool QuestionDB.
The Editor -
Tools, software and services

LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth

LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.
The Editor -
B2B marketing news

UnboundB2B Hosts ‘B2B Unplugged’ Featuring Marketo Co-Founder Jon Miller

UnboundB2B has announced the upcoming ‘B2B Unplugged’ event, set to take place on 10 October 2024.
The Editor -
Marketing strategies

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
The Editor -
Industry updates

PRA Public Relations Named Among Top 30 Global Agencies

PRA Public Relations has been recognised as one of the Top 30 Global Public Relations Agencies by DesignRush.
The Editor -
B2B marketing news

Social Commerce Market Set to Reach $9,864.6 Billion by 2032

The global social commerce market is projected to grow, reaching an estimated $9,864.6 billion by 2032.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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