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How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
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B2B marketing news

Mid-Market Discontent: Tech Suppliers Overlooking Key Players

A leading Microsoft partner, has uncovered a significant challenge faced by mid-market organisations.
The Editor -
B2B marketing news

LinkedIn Launches Deep Sales: The B2B Sales Playbook for 2024

LinkedIn has introduced its latest offering, the 'Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024'.
The Editor -
B2B marketing news

AI Influencers Dominate Earnings, Surpassing Human Counterparts in the Digital Realm

In Influencer Marketing, a silent revolution is underway as AI influencers stealthily outearn their human counterparts.
The Editor -
B2B marketing news

UK SMEs Face Marketing Maturity Gap: Only 46% Have A Documented Business Plan

A new survey reveals a striking gap in business and marketing planning among UK businesses in 2024.
The Editor -
B2B marketing news

Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies

B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor -
B2B marketing news

Untapped Marketing Potential in South West Businesses: New Study Reveals Gaps in Marketing Strategies

A recent study reveals that 39% of businesses in the South West lack a written marketing strategy.
The Editor -
B2B marketing news

Inriver Addresses Sustainable Product Information Management at 2024 World Economic Forum

Inriver spoke on sustainable practices at the 2024 World Economic Forum (WEF).
The Editor -
B2B marketing news

GEO vs. Traditional SEO: Report Helps Marketers Navigate the Shift

Revolutionize your SEO approach with GEO. Explore effective strategies for the AI-driven digital marketing landscape.
The Editor -
B2B marketing news

Videobot: Revolutionizing Marketing with Innovative Video Chatbots

Explore Videobot's journey in revolutionizing digital marketing with their innovative video chatbot technology, a recent winner of the Creative Young Entrepreneur award
The Editor -
B2B marketing news

2024: The End of Greenwashing in Business and Marketing?

Discover key business and marketing trends for 2024, including the decline of greenwashing, the evolution of AI, and major shifts in social media engagement.
The Editor -
B2B marketing news

Revolutionary Naming Strategy Unveiled by British Branding Agency Fruiting League

Explore Fruiting League's innovative approach to brand naming that's changing the game for businesses worldwide. Dive into their strategy's impact.
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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B2B marketing news

Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.
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Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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Sales, marketing & business skills courses and training
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