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B2B marketing news

Consumers Distrust “Human-Like” Technologies, Study Finds

Research reveals that users' trust in technology diminishes as it becomes more "human-like."
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Marketing strategies

Emphasising the Three R’s of Content Marketing for B2B Success

The Three R’s – Reduce, Reuse, Recycle – can be leveraged to create efficient content.
The Editor -
Marketing strategies

Comprehensive B2B Marketing Strategies Enhance Outcomes for Technology Companies

Launch Marketing showcases client achievements driven by the implementation of B2B marketing strategies.
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Marketing strategies

New Study Reveals Impact and Challenges of B2B Value Selling

A recent global study highlighted the benefits and adoption challenges of value selling in B2B environments.
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Marketing strategies

Study Reveals Growing Role of AI in Marketing Strategies for 2024

The CMO Council unveiled findings from the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ study.
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Marketing strategies

Storyblok Anticipates Enhanced User Experience Amidst Cookie Crumble

As Google continues its removal of third-party cookies, Storyblok predicts a shift.
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Marketing strategies

GoodFirms Survey Reveals 87.7% of Businesses Engage in YouTube Marketing

GoodFirms has published its latest survey report to provide insights into YouTube marketing strategies.
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Marketing strategies

Unlocking Trends: Three Data Hacks to Predict Future Trends

How can businesses leverage data to predict upcoming trends? There are some options...
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Marketing strategies

Digital PR Expert Shares Pro Tips for Media Pitching Success

Pitching to the media is a vital aspect of digital PR and media relations. So, how can you be sure to get it right?
The Editor -
Marketing strategies

How to Turn Annoying Ads into Business Assets

Dany.AI unveils some ways for businesses to harness the potential of sometimes annoying ads.
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Marketing strategies

Majority of UK Businesses Overlooking PR in Marketing Strategies

A recent survey has unveiled a surprising trend: 88% of UK businesses are neglecting PR as a marketing strategy.
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Marketing strategies

Study Reveals: ‘Well-Intentioned’ Brands Garner More Feedback Post-Incidents

Brands perceived as caring and friendly receive more feedback following product incidents, research finds.
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Thought leadership

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
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Guides

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

Reviews

Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
James Groves -
B2B marketing news

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
The Editor -
Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
James Groves -

Sales, marketing & business skills courses and training
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