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Marketing strategies

Marketing strategies

Is TikTok actually worth it for my business?

Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.
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Marketing strategies

A Free Guide to Digital Marketing for SaaS and B2B Tech Companies

Emerald Strategic Marketing released a guide to help tech companies refine their digital marketing strategies.
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Marketing strategies

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
The Editor -
Marketing strategies

SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search

A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
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Marketing strategies

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
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Marketing strategies

GWI Research Reveals Disconnect Between Marketers and Consumers on ‘Youth Appeal’

A recent study highlights a growing disparity between how marketers and consumers perceive brand identity.
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Marketing strategies

TechBehemoths Survey Highlights Key B2B Lead Generation Strategies for SMEs

TechBehemoths has recently conducted a comprehensive survey on lead generation strategies for B2B SMEs.
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Marketing strategies

Research Reveals Impact of Icon Design on App Success

Recent research has uncovered the significant influence that icon design can have on app performance.
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Marketing strategies

Rise of the Everyday Influencer: Building Authentic Connections in B2B Marketing

The dynamics of influence in the marketing world have undergone a significant transformation...
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Marketing strategies

JTN Group Launches Comprehensive Guide to Performance Marketing

JTN Group has announced the release of its latest resource, The Ultimate Guide to Performance Marketing.
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Marketing strategies

Global Email Marketing Software Market Sees Robust Growth

The global email marketing software market has seen substantial growth in 2024.
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Marketing strategies

Quantity Versus Quality in Digital PR Links: Insights from Gareth Hoyle

Marketers and Digital PR professionals often debate the importance of link quality versus link quantity...
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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