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Marketing strategies

Marketing strategies

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
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Marketing strategies

SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search

A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
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Marketing strategies

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
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Marketing strategies

GWI Research Reveals Disconnect Between Marketers and Consumers on ‘Youth Appeal’

A recent study highlights a growing disparity between how marketers and consumers perceive brand identity.
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Marketing strategies

TechBehemoths Survey Highlights Key B2B Lead Generation Strategies for SMEs

TechBehemoths has recently conducted a comprehensive survey on lead generation strategies for B2B SMEs.
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Marketing strategies

Research Reveals Impact of Icon Design on App Success

Recent research has uncovered the significant influence that icon design can have on app performance.
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Marketing strategies

Rise of the Everyday Influencer: Building Authentic Connections in B2B Marketing

The dynamics of influence in the marketing world have undergone a significant transformation...
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Marketing strategies

JTN Group Launches Comprehensive Guide to Performance Marketing

JTN Group has announced the release of its latest resource, The Ultimate Guide to Performance Marketing.
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Marketing strategies

Global Email Marketing Software Market Sees Robust Growth

The global email marketing software market has seen substantial growth in 2024.
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Marketing strategies

Quantity Versus Quality in Digital PR Links: Insights from Gareth Hoyle

Marketers and Digital PR professionals often debate the importance of link quality versus link quantity...
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B2B marketing news

Consumers Distrust “Human-Like” Technologies, Study Finds

Research reveals that users' trust in technology diminishes as it becomes more "human-like."
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Marketing strategies

Emphasising the Three R’s of Content Marketing for B2B Success

The Three R’s – Reduce, Reuse, Recycle – can be leveraged to create efficient content.
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Thought leadership

Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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Guides

Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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B2B marketing news

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
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B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

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