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Marketing strategies

Marketing strategies

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
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Marketing strategies

SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search

A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
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Marketing strategies

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
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Marketing strategies

GWI Research Reveals Disconnect Between Marketers and Consumers on ‘Youth Appeal’

A recent study highlights a growing disparity between how marketers and consumers perceive brand identity.
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Marketing strategies

TechBehemoths Survey Highlights Key B2B Lead Generation Strategies for SMEs

TechBehemoths has recently conducted a comprehensive survey on lead generation strategies for B2B SMEs.
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Marketing strategies

Research Reveals Impact of Icon Design on App Success

Recent research has uncovered the significant influence that icon design can have on app performance.
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Marketing strategies

Rise of the Everyday Influencer: Building Authentic Connections in B2B Marketing

The dynamics of influence in the marketing world have undergone a significant transformation...
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Marketing strategies

JTN Group Launches Comprehensive Guide to Performance Marketing

JTN Group has announced the release of its latest resource, The Ultimate Guide to Performance Marketing.
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Marketing strategies

Global Email Marketing Software Market Sees Robust Growth

The global email marketing software market has seen substantial growth in 2024.
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Marketing strategies

Quantity Versus Quality in Digital PR Links: Insights from Gareth Hoyle

Marketers and Digital PR professionals often debate the importance of link quality versus link quantity...
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B2B marketing news

Consumers Distrust “Human-Like” Technologies, Study Finds

Research reveals that users' trust in technology diminishes as it becomes more "human-like."
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Marketing strategies

Emphasising the Three R’s of Content Marketing for B2B Success

The Three R’s – Reduce, Reuse, Recycle – can be leveraged to create efficient content.
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Thought leadership

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
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Guides

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

Reviews

Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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B2B marketing news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
The Editor -
B2B marketing news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
The Editor -

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

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