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B2B marketing news

B2B marketers face ‘tight budgets and prospecting challenges’

Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
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Marketing strategies

Email marketing software market to grow at 10.89% CAGR through 2031

The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
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Marketing strategies

Gartner outlines three key priorities for CMOs in 2025

As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
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Marketing strategies

AI drives marketing transformation: Insights from Infosys CMO Radar 2024

A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.
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Marketing strategies

Podcast advertising overtakes traditional channels for brand discovery

Podcasts have become a prominent channel for brand discovery, surpassing TV, radio, and even social media.
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Marketing strategies

TikTok’s most influential financial creators revealed

A study has revealed Erika Kullberg as the most influential financial creator on TikTok.
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Marketing strategies

Advertisers to Prioritise Performance Marketing in 2025, Report Reveals

A new report indicates a growing shift among global advertisers towards performance marketing in 2025.
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Marketing strategies

Wargaming and SplitMetrics: The Power of Seasonal Visual Optimisation

In a recent collaboration with SplitMetrics, Wargaming increased organic conversions by optimising seasonal screenshots.
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Marketing strategies

The Rising Impact Of Influencer Marketing

The public relations market is poised for growth, with projections indicating an increase to $114.1 billion in 2024.
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B2B marketing news

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
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Marketing strategies

Is TikTok actually worth it for my business?

Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.
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Marketing strategies

A Free Guide to Digital Marketing for SaaS and B2B Tech Companies

Emerald Strategic Marketing released a guide to help tech companies refine their digital marketing strategies.
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Thought leadership

Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
Features

What hybrid event strategies get wrong – and how to fix them

For B2B marketers, especially those under pressure to deliver both scale and depth, the hybrid model seemed like a strategic dream.
Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
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Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
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