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B2B marketing news

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
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B2B marketing news

GWI Research Reveals Disconnect Between Marketers and Consumers on ‘Youth Appeal’

A recent study highlights a growing disparity between how marketers and consumers perceive brand identity.
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B2B marketing news

TechBehemoths Survey Highlights Key B2B Lead Generation Strategies for SMEs

TechBehemoths has recently conducted a comprehensive survey on lead generation strategies for B2B SMEs.
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B2B marketing news

Research Reveals Impact of Icon Design on App Success

Recent research has uncovered the significant influence that icon design can have on app performance.
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B2B marketing news

Rise of the Everyday Influencer: Building Authentic Connections in B2B Marketing

The dynamics of influence in the marketing world have undergone a significant transformation...
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B2B marketing news

JTN Group Launches Comprehensive Guide to Performance Marketing

JTN Group has announced the release of its latest resource, The Ultimate Guide to Performance Marketing.
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B2B marketing news

Global Email Marketing Software Market Sees Robust Growth

The global email marketing software market has seen substantial growth in 2024.
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B2B marketing news

Quantity Versus Quality in Digital PR Links: Insights from Gareth Hoyle

Marketers and Digital PR professionals often debate the importance of link quality versus link quantity...
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B2B marketing news

Consumers Distrust “Human-Like” Technologies, Study Finds

Research reveals that users' trust in technology diminishes as it becomes more "human-like."
The Editor -
B2B marketing news

Emphasising the Three R’s of Content Marketing for B2B Success

The Three R’s – Reduce, Reuse, Recycle – can be leveraged to create efficient content.
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B2B marketing news

Comprehensive B2B Marketing Strategies Enhance Outcomes for Technology Companies

Launch Marketing showcases client achievements driven by the implementation of B2B marketing strategies.
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B2B marketing news

New Study Reveals Impact and Challenges of B2B Value Selling

A recent global study highlighted the benefits and adoption challenges of value selling in B2B environments.
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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B2B marketing news

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.
The Editor -
Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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Sales, marketing & business skills courses and training
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