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Industry updates

Industry updates

CCW Digital Survey Highlights Key Challenges in Achieving Omnichannel Customer Experience

In September 2024, CCW Digital conducted a survey to analyse challenges, opportunities, and priorities within the field of customer experience. The study engaged leaders across...
The Editor -
Industry updates

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
The Editor -
Industry updates

Digital Self-Serve Channels to Process Over Half of Large B2B Purchases by 2025

A new report from Forrester projects that digital self-service will dominate large B2B transactions in 2025.
The Editor -
Industry updates

SiGMA Europe B2B Awards Shortlist Announced for November 2024 Event

The organisers of SiGMA Europe have officially opened voting for the SiGMA Europe B2B Awards.
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B2B marketing news

TeKoda Accounting Recognised in Inc.’s 2024 Power Partner Awards

Inc., a media platform for entrepreneurs and business leaders, has announced its third annual Power Partner Awards.
The Editor -
Industry updates

B2B Air Care Market Poised for Steady Growth

The B2B air care market is growing, driven by increased awareness of air quality’s impact on health and business operations.
The Editor -
B2B marketing news

User-Generated Content Platform Market Set to Reach USD $71.3 Billion by 2032

The global market for user-generated content (UGC) platforms is expected to grow in the coming years.
The Editor -
Industry updates

Is York Becoming a Key Marketing Hub in Yorkshire?

Yorkshire’s marketing and SEO industry is experiencing notable growth, with increased demand for local services.
The Editor -
Industry updates

PRA Public Relations Named Among Top 30 Global Agencies

PRA Public Relations has been recognised as one of the Top 30 Global Public Relations Agencies by DesignRush.
The Editor -
B2B marketing news

Social Commerce Market Set to Reach $9,864.6 Billion by 2032

The global social commerce market is projected to grow, reaching an estimated $9,864.6 billion by 2032.
The Editor -
Industry updates

Enterprise Networking Market to Reach $175.2 Billion by 2029

The Enterprise Networking market is set to experience significant growth, according to a new report.
The Editor -
Industry updates

B2B Gateway Software Market Set for Significant Growth

The global B2B Gateway Software market is expected to see robust growth in the coming years.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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