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Industry updates

TeKoda Accounting Recognised in Inc.’s 2024 Power Partner Awards

Inc., a media platform for entrepreneurs and business leaders, has announced its third annual Power Partner Awards.

B2B Air Care Market Poised for Steady Growth

The B2B air care market is growing, driven by increased awareness of air quality’s impact on health and business operations.

User-Generated Content Platform Market Set to Reach USD $71.3 Billion by 2032

The global market for user-generated content (UGC) platforms is expected to grow in the coming years.

Is York Becoming a Key Marketing Hub in Yorkshire?

Yorkshire’s marketing and SEO industry is experiencing notable growth, with increased demand for local services.

PRA Public Relations Named Among Top 30 Global Agencies

PRA Public Relations has been recognised as one of the Top 30 Global Public Relations Agencies by DesignRush.

Social Commerce Market Set to Reach $9,864.6 Billion by 2032

The global social commerce market is projected to grow, reaching an estimated $9,864.6 billion by 2032.

Enterprise Networking Market to Reach $175.2 Billion by 2029

The Enterprise Networking market is set to experience significant growth, according to a new report.

B2B Gateway Software Market Set for Significant Growth

The global B2B Gateway Software market is expected to see robust growth in the coming years.

Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value

CMOs are still facing beliefs that prevent marketing's recognition as a critical driver of success.

False Memories Affect 15% of People Exposed to AI Deepfakes

Artificial intelligence and deepfake technology are creating new challenges in the modern information landscape.

Oxford Research Shows Positive Impact of Social Media on Adult Well-Being

New research has revealed that social media usage may have a positive effect on the mental well-being of adults.

Conversion Benchmark Report Highlights Decline in Attention Spans and Conversion Rates

Unbounce has unveiled its 2024 Conversion Benchmark Report, presenting key insights into digital marketing.

Thought leadership

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.

Content formats B2B buyers actually want to consume

A decade ago, the average B2B content strategy was built around gated whitepapers, three-minute explainer videos, and the odd email nurture series.

What content marketing can learn from B2C brand storytelling

The lines between B2B and B2C are blurring. Business buyers are still people – and they increasingly expect the same clarity, authenticity and emotional resonance they experience as consumers.
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Guides

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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Artificial intelligence is no longer a peripheral tool for B2B

78% of B2B organisations are now using AI across at least one business unit, with 71% actively adopting generative AI.

Forrester: Most B2B buyers already have a vendor in mind before formal evaluation begins

According to the research, 92% of B2B buyers start their journey with at least one vendor in mind, and 41% already have a preferred vendor selected before any formal evaluation.

Sellerant acquires Proclaim to add podcasting to B2B growth stack

Proclaim, founded in 2020 by Ben Wiggins, has carved out a niche producing podcast content for businesses and educational institutions.