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Industry updates

Enterprise Networking Market to Reach $175.2 Billion by 2029

The Enterprise Networking market is set to experience significant growth, according to a new report.

B2B Gateway Software Market Set for Significant Growth

The global B2B Gateway Software market is expected to see robust growth in the coming years.

Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value

CMOs are still facing beliefs that prevent marketing's recognition as a critical driver of success.

False Memories Affect 15% of People Exposed to AI Deepfakes

Artificial intelligence and deepfake technology are creating new challenges in the modern information landscape.

Oxford Research Shows Positive Impact of Social Media on Adult Well-Being

New research has revealed that social media usage may have a positive effect on the mental well-being of adults.

Conversion Benchmark Report Highlights Decline in Attention Spans and Conversion Rates

Unbounce has unveiled its 2024 Conversion Benchmark Report, presenting key insights into digital marketing.

Content Marketing Institute Honours Winners at 2024 Content Marketing Awards

The Content Marketing Institute (CMI) has announced the top seven winners of the 2024 Content Marketing Awards.

Momentum ITSMA Announces Finalists for 2024 Global Marketing Excellence Awards

Momentum ITSMA, has revealed the finalists for its 2024 Global B2B Marketing Excellence Awards.

Emerging Trends in Influencer Marketing: Report Highlights Next Generation of Influence

A new report sheds light on the evolving influencer landscape, outlining five key trends.

Mobile Marketing Market to Reach $57.85 Billion by 2030, Reports Allied Market Research

A new report from Allied Market Research projects significant growth for the global mobile marketing market.

AI and Google: Transformations in Advertising and the Coupon Industry

The ongoing antitrust trial against Google highlights the role of artificial intelligence in advertising technology.

Anteriad Releases 2024 B2B Marketing Outlook for APAC: Data Confidence and Tech Integration Crucial for Growth

Anteriad has published its "2024 B2B Marketing Outlook for APAC: The Data Confidence Divide" report.

Thought leadership

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

From cold to closed: Mapping the buyer journey in an ABM-led funnel

Explore how high-performing B2B marketers are building momentum at every stage.

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
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Guides

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

Reviews

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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Lumen Technologies streamlines B2B content production with Adobe GenStudio

Announced by Adobe this week, the move sees Lumen using generative AI to accelerate campaign delivery and enhance relevance across its B2B buyer journeys.

Lumen Technologies streamlines B2B content production with Adobe GenStudio

Announced by Adobe this week, the move sees Lumen using generative AI to accelerate campaign delivery and enhance relevance across its B2B buyer journeys.

Lumen Technologies streamlines B2B content production with Adobe GenStudio

Announced by Adobe this week, the move sees Lumen using generative AI to accelerate campaign delivery and enhance relevance across its B2B buyer journeys.