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Governance and insight

B2B marketing news

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
The Editor -
B2B marketing news

New tool to help UK organisations comply with direct marketing laws

A free online tool has been launched to help UK organisations navigate direct marketing laws, ensuring compliance with PECR and UK GDPR.
The Editor -
B2B marketing news

ICO expands efforts to enforce cookie compliance across UK’s top websites

The ICO’s 2025 strategy targets cookie compliance on the UK’s top 1,000 websites, with new guidance on ‘consent or pay’ models to enhance user choice.
The Editor -
Governance and insight

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.
The Editor -
Governance and insight

Google loses final appeal against €2.4 billion EU antitrust fine

Google lost its final appeal against a €2.4 billion fine imposed by the European Union (EU) for anti-competitive practices.
The Editor -
B2B marketing news

UK consumers to opt-out of third-party cookies on Chrome in 2025

A significant portion of UK consumers are preparing to opt out of third-party cookies for Chrome next year.
The Editor -
Governance and insight

The importance of knowing where your sensitive data is stored

For many businesses, knowing the exact location of their sensitive customer data can be a challenge.
The Editor -
Governance and insight

LinkedIn adopts C2PA standard for content authenticity

LinkedIn has announced the integration of the C2PA technology into its platform.
The Editor -
Governance and insight

Marketers Face Challenges Following Cookie Policy Update

Google's recent decision to discontinue the use of third-party cookies has sparked concerns among marketers.
The Editor -
Governance and insight

B2B Legal Services Market Projected to Reach $544.88 Billion by 2028

A new market report provides insights into the global B2B Legal Services market.
The Editor -
Governance and insight

Google Settles Consumer Privacy Lawsuit, Agrees to Destroy Browsing Data

Google has agreed to destroy billions of data records to settle a consumer privacy lawsuit.
The Editor -
Governance and insight

EU Launches Probes into Apple, Google, and Meta for Potential Breaches of Digital Markets Act

The EU has initiated investigations into tech giants Apple, Google, and Meta Platforms.
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Thought leadership

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Features

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy....
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Guides

Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Guides

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Guides

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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Features

5 common ROI mistakes B2B marketers are still making

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B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
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B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
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Sales, marketing & business skills courses and training
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