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B2B marketing news

Xactly launches AI-powered Intelligence platform

Built on what Xactly describes as the industry’s only composable platform, the launch marks a significant step in the company’s broader ambition to integrate Agentic AI throughout the revenue lifecycle.
The Editor -
B2B marketing news

Qualified launches AI-powered SDR agent for Adobe Marketo Engage

Launched at the Adobe Summit: The Digital Experience Conference, the new AI-driven solution is already being used by companies including Brex, Box, Clari, Plaid, and SUSE.
James Groves -
B2B marketing news

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.
The Editor -
B2B marketing news

BWZ rebrands B2B SaaS platform to meet “evolving” marketer needs

The transition 'reflects BWZ’s ongoing commitment to evolving its solutions to meet the changing needs of B2B SaaS sales and marketing teams'.
The Editor -
B2B marketing news

Demandbase launches Agentbase to accelerate B2B pipeline growth

Agentbase integrates automation and data-driven insights into account-based go-to-market (GTM) workflows.
The Editor -
B2B marketing news

SalesboxAI launches AI-powered agents

SalesboxAI has introduced a new AI-powered solution designed to help B2B sales teams move beyond traditional web tracking by identifying anonymous visitors, uncovering entire...
The Editor -
B2B marketing news

Pipeline360, Expert Network launch DaaS solution

The collaboration combines Pipeline360’s branded demand services with The Expert Network’s content and creative expertise to support clients’ entire demand generation process, from strategy and execution to performance measurement.
The Editor -
B2B marketing news

LinkedIn enhances ad targeting and attribution with improved CRM integration

LinkedIn has introduced updates to its ad targeting and attribution tools, aiming to help marketers more effectively reach their target audiences and better demonstrate return on investment.
The Editor -
B2B marketing news

Lusha unveils AI-powered tool to streamline sales prospecting

Sales reps spend up to 40% of their time prospecting, leaving limited time for relationship-building and deal closures. To tackle this inefficiency, Lusha has...
The Editor -
B2B marketing news

Kolsquare, SAMI launch carbon footprint calculator for influencer marketing

Kolsquare, a European influencer marketing technology company and certified B Corp, has partnered with climate analytics specialist SAMI to create an open-source tool designed...
The Editor -
B2B marketing news

Vidyard launches AI-powered Video Sales Agent to automate personalised outreach

Vidyard’s new AI-powered Video Sales Agent helps sales reps automate personalized video messaging, enhancing engagement and improving conversion rates.
The Editor -
B2B marketing news

Astrad introduces “major” ABM upgrades

Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
The Editor -
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Thought leadership

Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
Features

Why some B2B brands fail to resonate (and how to fix it)

Many B2B brands struggle to strike an emotional chord with buyers. Fortunately, new research and proven frameworks can help marketers build brands that stand out and forge stronger connections.
Features

How brands are evolving their positioning in 2025

Every decade, brands evolve their positioning to capitalise on the current moment.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
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Guides

Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Guides

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.

Reviews

Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
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Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
James Groves -

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