type here...
Search
B2B Marketer Header

Tools, software and services

B2B marketing news

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
The Editor -
B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.
The Editor -
B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
The Editor -
B2B marketing news

LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their content is performing and sparking...
The Editor -
B2B marketing news

Rhetorik unveils AI-driven skill targeting to sharpen B2B lead generation

B2B marketers frustrated by the limitations of traditional job title targeting may find fresh relief in a new offering from Rhetorik. The UK-based data...
The Editor -
B2B marketing news

HubSpot expands AI capabilities with Breeze Customer Agent rollout

HubSpot is set to expand access to its AI-powered Breeze Customer Agent, offering Pro and Enterprise customers a new way to scale digital engagement...
The Editor -
B2B marketing news

LinkedIn sharpens B2B campaign tracking

LinkedIn has rolled out an upgrade to its Revenue Attribution Report, offering B2B marketers greater clarity on how their advertising campaigns influence decision-making within...
The Editor -
B2B marketing news

Qualified’s Spotlight provides ‘unprecedented transparency’ into AI B2B pipeline generation

Qualified, the agentic marketing platform known for its AI-powered SDR agent Piper, has announced the launch of Spotlight - a new observation layer designed...
James Groves -
B2B marketing news

Clinch looks to unify B2B campaigns with LinkedIn integration

AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into its flagship omnichannel advertising platform,...
James Groves -
B2B marketing news

Weitkamp marketing showcases new visibility package

German B2B communications specialist weitkamp marketing has unveiled a new modular service aimed at increasing online visibility for medium-sized businesses in the mechanical and...
The Editor -
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses convert visibility into customer bookings. Blending...
The Editor -
B2B marketing news

Multiview to connect B2B marketers with exclusive association audiences

Multiview, the B2B digital marketing agency within the Stagwell global network, has launched Audienceview, a self-service platform designed to help brands access verified professional...
The Editor -
123...13Page 1 of 13

Thought leadership

Features

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.
Features

From cold to closed: Mapping the buyer journey in an ABM-led funnel

Explore how high-performing B2B marketers are building momentum at every stage.
Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
- Advertisement -

Guides

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

Reviews

Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
- Advertisement -

You might also likeRELATED
Recommended to you

B2B marketing news

Oktopost acquires Milk Video to elevate B2B video marketing capabilities

The acquisition reinforces Oktopost's commitment to helping B2B marketing leaders create more impactful content and drive real business impact through more engaging content strategies.
The Editor -
Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
The Editor -
B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.
The Editor -

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv