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Tools, software and services

Tools, software and services

ChatGPT-5 Launches: What It Means for Marketing Professionals

OpenAI’s ChatGPT-5 is here—offering faster, more accurate responses and greater integration for marketing tasks. From content creation to customer engagement and analytics, discover how GPT-5 can support and streamline your B2B marketing workflows.
The Editor -
B2B marketing news

Net Conversion expands MarTech platform with AI-driven insights and full-funnel measurement

US-based media and analytics consultancy Net Conversion has introduced a series of AI-powered enhancements to its proprietary MarTech platform, Conversionomics, aimed at improving performance...
The Editor -
B2B marketing news

Markifact unveils no-code AI platform for marketing automation

Since its beta release, over 1,000 marketers have adopted the tool to automate tasks such as generating Google Ads slide decks and producing Meta ad creatives.
The Editor -
B2B marketing news

Alelo launches AI tool to tackle zero-click discovery

Its 'Content Navigators' aim to help users surface relevant material from large libraries of podcasts, videos and other longform media
The Editor -
B2B marketing news

LiveOne partners with Synervoz to expand voice-enabled B2B 

LiveOne has entered a strategic partnership with voice technology firm Synervoz Communications in a bid to accelerate voice-enabled experiences and scale its growing B2B...
The Editor -
B2B marketing news

Collectively launches Chorus to align creator strategy with AI brand perception

Built on Jellyfish’s Share of Model platform, Chorus analyses AI-generated content to surface brand perceptions, compare positioning against competitors, and recommend adjustments to creator strategies that can positively influence future AI outputs.
The Editor -
B2B marketing news

Google Ads introduces more transparent automation reporting

B2B marketers using Google Search campaigns now have new visibility into the performance of Google’s latest AI-powered targeting, thanks to the rollout of a dedicated “AI Max” search match type in campaign reporting dashboards.
The Editor -
B2B marketing news

Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
The Editor -
B2B marketing news

Lumen Technologies streamlines B2B content production with Adobe GenStudio

Announced by Adobe this week, the move sees Lumen using generative AI to accelerate campaign delivery and enhance relevance across its B2B buyer journeys.
The Editor -
B2B marketing news

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
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B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.
The Editor -
B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
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Thought leadership

Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Reviews

ChatGPT-5: What B2B Marketers Need to Know

AI chatbots have quickly moved from novelty to necessity...
Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
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Tools, software and services

ChatGPT-5 Launches: What It Means for Marketing Professionals

OpenAI’s ChatGPT-5 is here—offering faster, more accurate responses and greater integration for marketing tasks. From content creation to customer engagement and analytics, discover how GPT-5 can support and streamline your B2B marketing workflows.
The Editor -
B2B marketing news

Net Conversion expands MarTech platform with AI-driven insights and full-funnel measurement

US-based media and analytics consultancy Net Conversion has introduced...
The Editor -
B2B marketing news

LinkedIn reports continued growth and increased video engagement

LinkedIn has announced it has surpassed 1.2 billion members globally, reinforcing its position as the leading social platform for professional audiences.
The Editor -

Sales, marketing & business skills courses and training
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