Zsuzsa Kecsmar

https://antavo.com/

Zsuzsa has been instrumental in growing Antavo from a startup to a scaleup. As Chief Strategy Officer and Co-founder, she is transforming the company into a unique loyalty technology vendor, offering a next-gen, best-in-class solution to the loyalty sector. Listed by Forbes as one of Europe’s top 100 female founders in tech, she is focused on driving market share in the expanding loyalty market. She was instrumental in Antavo achieving 3x annual growth in 2021 and is now developing a global strategy to bring Antavo to loyalty professionals and systems integrators around the world.

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Features

What can B2B brands learn from B2C brands’ use of loyalty programmes?

Learn from successful B2C strategies, adapt programmes for B2B audiences, and explore real-life examples.

Zsuzsa Kecsmar - February 7, 2025

Thought leadership

Creating B2B loyalty programmes for the future

The role of customer loyalty in B2B marketing is an interesting one: here's why.

Zsuzsa Kecsmar - March 5, 2024

Must read

FeaturesApril 23, 2025

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

Case studiesApril 22, 2025

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.