Val Riley

https://unbounce.com/

Val has found a home in the technology marketing field, and is currently with her fourth software company. In her current role, she leads content marketing, video production, PR and creative at Unbounce, a 100% distributed workforce across the US and Canada. Prior to this role, she led content and digital marketing for Insightly CRM which was acquired by Unbounce in 2024. She previously served as the head of marketing at ITProTV, an EdTech startup that was acquired in 2022, and she also led product and content marketing at SharpSpring which was acquired by Constant Contact.

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Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.

Val Riley - March 26, 2025

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FeaturesMay 21, 2025

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.

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6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.