Val Riley

https://unbounce.com/

Val has found a home in the technology marketing field, and is currently with her fourth software company. In her current role, she leads content marketing, video production, PR and creative at Unbounce, a 100% distributed workforce across the US and Canada. Prior to this role, she led content and digital marketing for Insightly CRM which was acquired by Unbounce in 2024. She previously served as the head of marketing at ITProTV, an EdTech startup that was acquired in 2022, and she also led product and content marketing at SharpSpring which was acquired by Constant Contact.

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Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.

Val Riley - March 26, 2025

Must read

FeaturesAugust 27, 2025

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

FeaturesAugust 26, 2025

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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