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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
News
Industry updates
Marketing strategies
Regulation and compliance
Tools, software and services
Features
Thought leadership
Reviews
Guides
Index
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Tor W. Andreassen
Tor W. Andreassen is a Professor of Innovation at NHH Norwegian School of Economics. He previously led The Center for Service Innovation (CSI) and founded the research centre Digital Innovations for Sustainable Growth (DIG) at NHH.
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Thought leadership
Embracing AI in advertising – challenges and opportunities for agencies
In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.
Tor W. Andreassen
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June 24, 2024
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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