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Tor W. Andreassen

Tor W. Andreassen is a Professor of Innovation at NHH Norwegian School of Economics. He previously led The Center for Service Innovation (CSI) and founded the research centre Digital Innovations for Sustainable Growth (DIG) at NHH.
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Embracing AI in advertising – challenges and opportunities for agencies

In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.

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