Tor W. Andreassen

Tor W. Andreassen is a Professor of Innovation at NHH Norwegian School of Economics. He previously led The Center for Service Innovation (CSI) and founded the research centre Digital Innovations for Sustainable Growth (DIG) at NHH.

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Thought leadership

Embracing AI in advertising – challenges and opportunities for agencies

In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.

Tor W. Andreassen - June 24, 2024

Must read

FeaturesAugust 13, 2025

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.

FeaturesAugust 12, 2025

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...

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